RESOURCES

Formative Research for Assisting Behavior Change A Practical Guide for Field Workers

Behaviors are involved in every Action Against Hunger project: handwashing, use of toilet, child care practices, health worker interface with patients, use of cash to buy nutritious food, farming and fishing practices, healthcare seeking, and producing and selling goods to generate income.

Behavior change is also a matter of ethics. Ethical and Do No Harm principles need to be respected in behavior change programming as it can affect people’s lives, relationships, traditions.

Remember that interventions should avoid potentially harmful practices, such as using excessive social pressure, stigmatizing or victimizing; reinforcing harmful gender stereotypes; promoting a behavior with unproved effectiveness; creating demand without adequate supply; and ignoring the existing positive behaviors.

Resource type:

Briefs, fact sheets, and brochures

Organization:

Action Against Hunger

Year:

Key words:

Wellness

Region

Global

Population

Health workers

Source

https://www.actionagainsthunger.org/sites/default/files/publications/FormativeResearchGuidance_ABC.pdf