This dissemination strategy was developed as a result of a participatory process in which members of the Violence Against Children Survey Dissemination Technical Working Group took active part. The process was chaired and steered by the Ministry of Gender, Labour and Social Development under the stewardship of the Violence Against Children National Focal Point, Mrs. Lydia WasulaNajjemba. Several workshops for the VACS Dissemination TWG and small core team meetings were conducted to develop the strategy. Technical communication and advocacy leadership was provided by Ms. Milly Nattimba a Communication and Advocacy Specialist.
Funding for this work was provided by TPO Uganda. The overall project goal under which the funding support is provided is ‘violence prevention and response interventions targeting children and their families are designed, implemented and measured using evidence and sentinel data which is routinely collected and consistently analysed.
The key audiences identified in this strategy are grouped under four categories; 1) policy (national and subnational), 2) practice (national and subnational), 3) community and 4) household. These categories are prioritised according to the respective key findings.
Dissemination activities and channels have been carefully considered and selected to suit the respective audiences and deliver the expected results. The mix of activities and channels include interpersonal, mass media, digital/online, print, among others.
The strategic approach to ensure uptake of the findings will be:
Presenting a statistic/survey finding, contextualising the finding through a real life story together with a statement that triggers action/discussion on action/ solution to take.
An interactive infographics presentation template will be developed and customised to suit the different audience characteristics. It will feature text (survey findings and real-life story), graphics, video, audio and appropriate animations.